Statistics
Publications
31
Citations
2.7K
H-Index
21
Active since
2006
Bo Xu is an author at Fudan University specializing in social sciences, business, and virtual communities.
Publications per year
2006–2024
31
31
Personalized mobile marketing strategies
Siliang Tong, Xueming Luo, Bo Xu · Journal of the Academy of Marketing Science · 2019 · 310 citations
1–5 of 31