Concepedia

Bo Xu

BX

Statistics

Publications

30

Citations

2.6K

H-Index

21

Active since

2006

Affiliations

Fudan University(Current)

Texas Tech University

Southwestern University of Finance and Economics

Chongqing University

University of Minnesota, Duluth

Bo Xu is an author at Fudan University specializing in business, communication, and management.

Top concepts

BusinessCommunicationManagementSocial ComputingEngineeringSocial SciencesSocial InfluenceMarketingArtsSocial Media

Publications per year

2006–2024

30

Publications

30

Randomized Controlled Trial of Cetuximab Plus Chemotherapy for Patients With <i>KRAS</i> Wild-Type Unresectable Colorectal Liver-Limited Metastases

Lechi Ye, Tianshu Liu, Li Ren et al. · Journal of Clinical Oncology · 2013 · 390 citations · Full text

Personalized mobile marketing strategies

Siliang Tong, Xueming Luo, Bo Xu · Journal of the Academy of Marketing Science · 2019 · 296 citations

Personalized Analytics, Mobile Marketing, Digital Marketing +8

How social media usage affects employees’ job satisfaction and turnover intention: An empirical study in China

Xin Zhang, Liang Ma, Bo Xu et al. · Information & Management · 2018 · 250 citations

Job Satisfaction, Customer Satisfaction, Employee Attitude +12

An empirical study of the motivations for content contribution and community participation in Wikipedia

Bo Xu, Dahui Li · Information & Management · 2014 · 159 citations

Computational Social Science, Social Media, Empirical Study +14

Configurational paths to sponsor satisfaction in crowdfunding

Bo Xu, Haichao Zheng, Yun Xu et al. · Journal of Business Research · 2015 · 150 citations

Customer Satisfaction, Configurational Paths, Philanthropy +5

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