Concepedia

Zhenzhen Zhao

ZZ

10

Publications

521

Citations

10

H-Index

2009

Active since

Affiliations

Institut Mines-Télécom(Current)

Laboratoire en Innovation, Technologies, Economie et Management

Paris School of Business

Zhenzhen Zhao is an author at Institut Mines-Télécom specializing in management, engineering, and marketing.

Top concepts

MarketingManagementEngineeringBusinessUser ExperienceMobile ComputingConsumer ResearchInteractive MarketingHuman-computer InteractionArts

Publications per year

2009–2022

10

Publications

10

Designing branded mobile apps: Fundamentals and recommendations

Zhenzhen Zhao, Christine Balagué · Business Horizons · 2015 · 182 citations · Full text

App Designs, Mobile Interaction, Digital Marketing +21

Can people experience romantic love for artificial intelligence? An empirical study of intelligent assistants

Xia Song, Bo Xu, Zhenzhen Zhao · Information & Management · 2022 · 144 citations

Artificial Intelligence, Romantic Love, Cognitive Science +15

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses

Zhenzhen Zhao, Damien Renard · Journal of Interactive Marketing · 2017 · 52 citations

When is brand content shared on Facebook? A field study on online Word-of-Mouth

Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Sven Ivens et al. · International Journal of Market Research · 2018 · 32 citations

A Field Study, Consumer Research, Brand Strategy +17

WHAT AFFECTS CREATIVE PERFORMANCE IN IDEA CO-CREATION: COMPETITIVE, COOPERATIVE OR COOPETITIVE CLIMATE?

Zhenzhen Zhao, Damien Renard, Mehdi Elmoukhliss et al. · International Journal of Innovation Management · 2016 · 29 citations

Project Management, Innovative Ideas, Creativity +18

Rows per page

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