Concepedia

Damien Renard

DR

6

Publications

174

Citations

6

H-Index

2013

Active since

Affiliations

UCLouvain(Current)

Laboratoire en Innovation, Technologies, Economie et Management

Institut Mines-Télécom

Paris School of Business

Damien Renard is an author at UCLouvain specializing in management, arts, and marketing.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationSocial ComputingInteractive MarketingBusinessInnovationAdvertising

Publications per year

2013–2021

6

Publications

6

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses

Zhenzhen Zhao, Damien Renard · Journal of Interactive Marketing · 2017 · 52 citations

Social interdependence on crowdsourcing platforms

Damien Renard, Joseph G. Davis · Journal of Business Research · 2019 · 49 citations · Full text

Computational Social Science, Social Media, Engineering +7

WHAT AFFECTS CREATIVE PERFORMANCE IN IDEA CO-CREATION: COMPETITIVE, COOPERATIVE OR COOPETITIVE CLIMATE?

Zhenzhen Zhao, Damien Renard, Mehdi Elmoukhliss et al. · International Journal of Innovation Management · 2016 · 29 citations

Project Management, Innovative Ideas, Creativity +18

Online Promotional Games: Impact of Flow Experience on Word-of-Mouth and Personal Information Sharing

Damien Renard · International Business Research · 2013 · 20 citations · Full text

Online Promotional Game, Flow Experience, Digital Marketing +19

Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification

Zhenzhen Zhao, Marie Haikel-Elsabeh, Patricia Baudier et al. · IEEE Transactions on Engineering Management · 2021 · 14 citations

Customer Satisfaction, Daily Life Activities, Innovation Adoption +19

Rows per page

1–5 of 6