Concepedia

Marie Haikel-Elsabeh

MH

3

Publications

82

Citations

3

H-Index

2018

Active since

Affiliations

Université d'Évry Val-d'Essonne(Current)

Laboratoire en Innovation, Technologies, Economie et Management

Marie Haikel-Elsabeh is an author at Université d'Évry Val-d'Essonne specializing in interactive marketing, consumer engagement, and management.

Top concepts

MarketingManagementConsumer ResearchConsumer EngagementInteractive MarketingArtsBusinessInnovationAdvertisingBrand Equity

Publications per year

2018–2023

3

Publications

3

Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users

Marie Haikel-Elsabeh · Journal of Current Issues & Research in Advertising · 2023 · 36 citations

When is brand content shared on Facebook? A field study on online Word-of-Mouth

Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Sven Ivens et al. · International Journal of Market Research · 2018 · 32 citations

A Field Study, Consumer Research, Brand Strategy +17

Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification

Zhenzhen Zhao, Marie Haikel-Elsabeh, Patricia Baudier et al. · IEEE Transactions on Engineering Management · 2021 · 14 citations

Customer Satisfaction, Daily Life Activities, Innovation Adoption +19

Rows per page

1–3 of 3