Concepedia

Shan Lin

SL

3

Publications

249

Citations

3

H-Index

2016

Active since

Affiliations

Donghua University(Current)

Lewis University

University of Connecticut

Shan Lin is an author at Donghua University specializing in digital marketing, communication, and advertising.

Top concepts

Publications per year

2016–2021

3

Publications

3

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Shuai Yang, Shan Lin, Jeffrey R. Carlson et al. · Journal of Marketing Management · 2016 · 173 citations

, , +22

Value co-creation on social media

Shan Lin, Shuai Yang, Minghui Ma et al. · International Journal of Contemporary Hospitality Management · 2018 · 62 citations

, , +25

Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior

Shuai Yang, Xinyu Chang, Sixing Chen et al. · Marketing Letters · 2021 · 14 citations

, , +11

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