Concepedia

Ioannis Kareklas

IK

14

Publications

1.1K

Citations

13

H-Index

2013

Active since

Affiliations

Washington State University(Current)

Albany State University

University at Albany, State University of New York

University of Connecticut

California Polytechnic State University

Ioannis Kareklas is an author at Washington State University specializing in consumer research, consumer behavior, and management.

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Publications per year

2013–2020

14

Publications

14

“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Ioannis Kareklas, Jeffrey R. Carlson, Darrel D. Muehling · Journal of Advertising · 2014 · 312 citations

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To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

Gopal Das, Hillary J. D. Wiener, Ioannis Kareklas · Journal of Business Research · 2018 · 220 citations

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Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

Ioannis Kareklas, Darrel D. Muehling, Till Weber · Journal of Advertising · 2015 · 147 citations

Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising

Darrel D. Muehling, Ioannis Kareklas · Journal of Advertising · 2014 · 65 citations

A meta‐analytic synthesis of the question–behavior effect

Eric R. Spangenberg, Ioannis Kareklas, Berna Devezer et al. · Journal of Consumer Psychology · 2015 · 62 citations

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