To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

Development and validation of brief measures of positive and negative affect: The PANAS scales.

David Watson, Lee Anna Clark, Auke Tellegen · Journal of Personality and Social Psychology · 1988 · 32.1K citations

Social Sciences, Behavioral Sciences, Psychology +16

Development and validation of brief measures of positive and negative affect: The PANAS scales.

David Watson, Auke Tellegen · Journal of Personality and Social Psychology · 1988 · 31.7K citations

Social Sciences, Behavioral Sciences, Psychology +16

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2.1K citations

Business, Marketing, Marketing Management +8

Congruency of scent and music as a driver of in-store evaluations and behavior

Anna S. Mattila, Jochen Wirtz · Journal of Retailing · 2001 · 1.1K citations

Business, Marketing, Marketing Management +10

Politeness: Some universals in language use

Penelope Brown, Stephen C. Levinson · 1999 · 1.1K citations

Language Studies, Linguistics, Second Language Studies +12