Hillary J. D. Wiener

Statistics

Publications

Citations

322

H-Index

Active since

2014

Affiliations

University at Albany, State University of New York(Current)

Albany State University

Duke University

Hillary J. D. Wiener is an author at University at Albany, State University of New York specializing in advertising psychology, consumer behavior, and marketing.

ORCID

Publications per year

2014–2023

Publications

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

Gopal Das, Hillary J. D. Wiener, Ioannis Kareklas · Journal of Business Research · 2018 · 232 citations

Business, Communication, Marketing +12

The Effect of Voice Quality on Ad Efficacy

Hillary J. D. Wiener, Tanya L. Chartrand · Psychology and Marketing · 2014 · 50 citations

Business, Marketing, Marketing Management +14

Let's speculate about it: When and why consumers want to discuss mystery products

Aleksandra Kovacheva, Hillary J. D. Wiener · Journal of Consumer Psychology · 2023 · 15 citations · Full text

Business, Marketing, Psychology +16

Being there without being there: Gifts compensate for lack of in‐person support

Hillary J. D. Wiener, Holly S. Howe, Tanya L. Chartrand · Psychology and Marketing · 2022 · 14 citations

Social Sciences, Social Psychology, Consumer Behavior +14

Making a positive (or negative) first impression with small talk

Hillary J. D. Wiener, Karen Flaherty, Joshua L. Wiener · European Journal of Marketing · 2022 · 11 citations

Social Sciences, Communication, Social Psychology +17

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