Aleksandra Kovacheva

Statistics

Publications

Citations

121

H-Index

Active since

2020

Affiliations

University at Albany, State University of New York(Current)

University of Pennsylvania

Boston College

Aleksandra Kovacheva is an author at University at Albany, State University of New York specializing in marketing, marketing management, and marketing strategy.

ORCID

Publications per year

2020–2023

Publications

Uncertainty marketing tactics: An overview and a unifying framework

Aleksandra Kovacheva, Hristina Nikolova · Journal of the Academy of Marketing Science · 2023 · 40 citations

Business, Marketing, Marketing Management +13

Will he buy a surprise? Gender differences in the purchase of surprise offerings

Aleksandra Kovacheva, Hristina Nikolova, Cait Lamberton · Journal of Retailing · 2022 · 36 citations

Management, Marketing, Marketing Management +3

Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity

Aleksandra Kovacheva, Hristina Nikolova, Cait Lamberton · Psychology and Marketing · 2020 · 18 citations

Business, Marketing, Marketing Management +13

Let's speculate about it: When and why consumers want to discuss mystery products

Aleksandra Kovacheva, Hillary J. D. Wiener · Journal of Consumer Psychology · 2023 · 15 citations · Full text

Business, Marketing, Psychology +16

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Milica Mormann, Chris Janiszewski, J. Edward Russo et al. · Marketing Letters · 2020 · 12 citations

Business, Marketing, Marketing Management +14

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