Cait Lamberton

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Cait Lamberton, Andrew T. Stephen · Journal of Marketing · 2016 · 1.1K citations

Business, Marketing, Marketing Management +13

When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Cait Lamberton, Randall L. Rose · Journal of Marketing · 2012 · 922 citations

Business, Marketing, Marketing Management +8

Marketing in the Sharing Economy

Giana M. Eckhardt, Mark B. Houston, Baojun Jiang et al. · Journal of Marketing · 2019 · 736 citations

Business, Marketing, Marketing Management +13

Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Rebecca Walker Naylor, Cait Lamberton · Journal of Marketing · 2012 · 611 citations

Business, Marketing, Marketing Management +9

A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi et al. · Proceedings of the National Academy of Sciences · 2021 · 350 citations · Full text

Veterinary Medicine, Health Promotion, Preventive Medicine +17