Concepedia
Statistics
Publications
8
Citations
434
H-Index
Active since
2011
Affiliations
Southern Methodist University(Current)
University of Kansas
University of Miami
California Institute of Technology
Milica Mormann is an author at Southern Methodist University specializing in behavioral decision-making, psychology, and business.
Publications per year
2011–2022
Simultaneous modeling of visual saliency and value computation improves predictions of economic choice
R. Blythe Towal, Milica Mormann, Christof Koch · Proceedings of the National Academy of Sciences · 2013 · 262 citations · Full text
Medicine, Behavioral Sciences, Psychology +10
Visual Finance: The Pervasive Effects of Red on Investor Behavior
William Bazley, Henrik Cronqvist, Milica Mormann · Management Science · 2021 · 76 citations
Business, Economics, Finance +17
The Role of Salience and Attention in Choice under Risk: An Experimental Investigation
Milica Mormann · SSRN Electronic Journal · 2016 · 32 citations · Full text
Social Sciences, Behavioral Sciences, Psychology +12
In the Red: The Effects of Color on Investment Behavior
William Bazley, Henrik Cronqvist, Milica Mormann · SSRN Electronic Journal · 2017 · 18 citations · Full text
Business, Business Economics, Economics +12
Consumers Can Make Decisions in as Little as a Third of a Second
Milica Mormann, Christof Koch, Antonio Rangel · SSRN Electronic Journal · 2011 · 12 citations · Full text
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