Concepedia
Statistics
Publications
45
Citations
2.6K
H-Index
25
Active since
2003
Affiliations
Indian Institute of Management Rohtak(Current)
Indian Institute of Management Bangalore
International Management Institute
Indian Institute of Technology Kharagpur
Bond University
Gopal Das is an author at Indian Institute of Management Rohtak specializing in marketing, business, and consumer behavior.
Publications per year
2003–2023
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
Gopal Das, Hillary J. D. Wiener, Ioannis Kareklas · Journal of Business Research · 2018 · 232 citations
Business, Communication, Marketing +12
Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy
Geetika Varshneya, Shivendra Kumar Pandey, Gopal Das · Global Business Review · 2017 · 209 citations
Business, Marketing, Marketing Management +17
Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
Gopal Das, James Agarwal, Naresh K. Malhotra et al. · Journal of Business Research · 2018 · 189 citations
Business, Marketing, Marketing Management +12
Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender
Gopal Das · Journal of Retailing and Consumer Services · 2013 · 162 citations
Business, Marketing, Marketing Management +14
Experiential value: Multi-item scale development and validation
Geetika Varshneya, Gopal Das · Journal of Retailing and Consumer Services · 2016 · 151 citations
Education, Educational Measurement, Psychology +14
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