Concepedia

Geetika Varshneya

GV

8

Publications

788

Citations

8

H-Index

2016

Active since

Affiliations

Indian Institute of Management Rohtak(Current)

Management Development Institute

Indian Institute of Management Bangalore

Geetika Varshneya is an author at Indian Institute of Management Rohtak specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchEngineeringBrand StrategyBehavioral SciencePurchase IntentionConsumer Decision MakingCulture

Publications per year

2016–2020

8

Publications

8

Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

Geetika Varshneya, Shivendra Kumar Pandey, Gopal Das · Global Business Review · 2017 · 199 citations

Sustainable Consumption, Green Marketing, Engineering +26

Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality

Gopal Das, James Agarwal, Naresh K. Malhotra et al. · Journal of Business Research · 2018 · 182 citations

Perceived Brand Ethicality, Brand Equity, Brand Passion +7

Experiential value: Multi-item scale development and validation

Geetika Varshneya, Gopal Das · Journal of Retailing and Consumer Services · 2016 · 144 citations

Human Value, User Experience, Item Response Theory +3

Consumer emotions: Determinants and outcomes in a shopping mall

Gopal Das, Geetika Varshneya · Journal of Retailing and Consumer Services · 2017 · 130 citations

Consumer Emotions, Behavioral Sciences, Consumer Decision Making +7

Antecedents to organic cotton clothing purchase behaviour: study on Indian youth

Arpita Khare, Geetika Varshneya · Journal of Fashion Marketing and Management · 2017 · 59 citations

Green Marketing, Engineering, Consumer Research +20

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