Concepedia

Shivendra Kumar Pandey

SK

18

Publications

1K

Citations

13

H-Index

2011

Active since

Affiliations

Indian Institute of Management Rohtak(Current)

Shivendra Kumar Pandey is an author at Indian Institute of Management Rohtak specializing in marketing, business, and management.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand ManagementConsumer CultureHealthCulture

Publications per year

2011–2024

18

Publications

18

Artificial intelligence in marketing: A systematic literature review

Srikrishna Chintalapati, Shivendra Kumar Pandey · International Journal of Market Research · 2021 · 381 citations

Artificial Intelligence, Customer Satisfaction, Marketing Analytics +16

Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

Geetika Varshneya, Shivendra Kumar Pandey, Gopal Das · Global Business Review · 2017 · 199 citations

Sustainable Consumption, Green Marketing, Engineering +26

Role of green self-identity and peer influence in fostering trust towards organic food retailers

Arpita Khare, Shivendra Kumar Pandey · International Journal of Retail & Distribution Management · 2017 · 128 citations

Green Marketing, Consumer Uncertainty, Green Peer Influence +20

Antecedents to local store loyalty: influence of culture, cosmopolitanism and price

Shivendra Kumar Pandey, Arpita Khare, Preshth Bhardwaj · International Journal of Retail & Distribution Management · 2015 · 44 citations

Structured Questionnaire, Consumer Research, Buying Behavior +18

Industry and community peers as drivers of corporate social responsibility in India: The contingent role of institutional investors

Shaili Singh, Arpita Khare, Shivendra Kumar Pandey et al. · Journal of Cleaner Production · 2021 · 36 citations

Ethical Investment, Business, Corporate Responses +10

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