Concepedia

Preshth Bhardwaj

PB

2

Publications

58

Citations

2

H-Index

2014

Active since

Affiliations

Indian Institute of Management Rohtak(Current)

Preshth Bhardwaj is an author at Indian Institute of Management Rohtak specializing in intercultural marketing, consumer behavior, and business.

Top concepts

ArtsCultureBusinessMarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchIntercultural MarketingBranding

Publications per year

2014–2015

2

Publications

2

Antecedents to local store loyalty: influence of culture, cosmopolitanism and price

Shivendra Kumar Pandey, Arpita Khare, Preshth Bhardwaj · International Journal of Retail & Distribution Management · 2015 · 44 citations

Structured Questionnaire, Consumer Research, Buying Behavior +18

Impact of Culture, Cosmopolitanism, and Price on Local Store Loyalty: An Empirical Study from India

Arpita Khare, Shivendra Kumar Pandey, Preshth Bhardwaj · Journal of International Consumer Marketing · 2014 · 14 citations

Customer Satisfaction, Culture, Consumer Culture +15

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