Concepedia

Darrel D. Muehling

DD

58

Publications

4.3K

Citations

32

H-Index

1984

Active since

Affiliations

Washington State University(Current)

Iowa State University

Albany State University

University at Albany, State University of New York

Clemson University

Darrel D. Muehling is an author at Washington State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorMarketing CommunicationInteractive MarketingPersuasionCommunicationAdvertising Effectiveness

Publications per year

1984–2020

58

Publications

58

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Marketing Analytics, Customer Satisfaction, Business Intelligence +13

“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Ioannis Kareklas, Jeffrey R. Carlson, Darrel D. Muehling · Journal of Advertising · 2014 · 312 citations

Eat Organic, Behavioral Decision Making, Consumer Study +20

An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General

Darrel D. Muehling · Journal of Advertising · 1987 · 288 citations

Customer Satisfaction, Advertising, Belief Items +13

THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

Darrel D. Muehling, David E. Sprott, David E. Sprott · Journal of Advertising · 2004 · 248 citations

Nostalgic Cues, Power Of Reflection, Behavioral Decision Making +23

The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

Vincent J. Pascal, David E. Sprott, Darrel D. Muehling · Journal of Current Issues & Research in Advertising · 2002 · 223 citations

Exploratory Study, Customer Satisfaction, Behavioral Decision Making +21

Rows per page

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