Darrel D. Muehling - Concepedia

Author

Darrel D. Muehling

Washington State University

Also Known As

DARREL D. MUEHLING, Darrel D. Muehling, Darrel Muehling

Publications

4.7K

Citations

H-Index

111

Concepts

All Affiliations

Washington State University Iowa State University Albany State University University at Albany, State University of New York Clemson University

About

Darrel D. Muehling is an author at Washington State University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	13	14	612
2	Business	10	11	801
3	Health Sciences	4	4	519
4	Education	3	3	69
5	Law	1	1	10

Darrel D. Muehling

Publications

4.3K

Citations

H-Index

Page 1

	Year	Citations
Enhancing Knowledge Development in Marketing Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj, Marketing AnalyticsCustomer SatisfactionBusiness IntelligenceKnowledge DevelopmentManagement	2010	334
“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists Ioannis Kareklas, Jeffrey R. Carlson, Darrel D. Muehling Journal of Advertising Eat OrganicBehavioral Decision MakingConsumer StudyConsumer ResearchConsumer Attitude	2014	312
An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General Darrel D. Muehling Journal of Advertising Customer SatisfactionAdvertisingBelief ItemsInteractive MarketingManagement	1987	288
THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects Darrel D. Muehling, David E. Sprott, David E. Sprott Journal of Advertising Nostalgic CuesPower Of ReflectionBehavioral Decision MakingConsumer StudyConsumer Research	2004	248
The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study Vincent J. Pascal, David E. Sprott, Darrel D. Muehling Journal of Current Issues & Research in Advertising Exploratory StudyCustomer SatisfactionBehavioral Decision MakingConsumer StudyConsumer Research	2002	223
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels Darrel D. Muehling, Russell N. Laczniak Journal of Advertising Customer SatisfactionConsumer ResearchCommunicationAttitude TheoryAdvertising Exposure	1988	194
The Impact of Comparative Advertising on Levels of Message Involvement Darrel D. Muehling, Jeffrey J. Stoltman, Sanford Grossbart Journal of Advertising Targeted AdvertisingConsumer ResearchSearch Engine MarketingCommunicationComparative Advertising	1990	163
Manipulating Message Involvement in Advertising Research Russell N. Laczniak, Darrel D. Muehling, Sanford Grossbart Journal of Advertising AdvertisingMessage InvolvementInteractive MarketingAdvertising ProcessingManagement	1989	157
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements Darrel D. Muehling, David E. Sprott, Abdullah J. Sultan Journal of Advertising Customer SatisfactionConsumer StudyConsumer ResearchPsychologyConsumer Culture	2014	153
An Investigation of Factors Contributing to Consumer Brand Confusion Ellen R. Foxman, Darrel D. Muehling, Phil Berger Journal of Consumer Affairs Digital MarketingConsumer StudyConsumer ResearchBrand ConfusionCommunication	1990	148

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