Concepedia
Statistics
Publications
9
Citations
712
H-Index
Active since
1999
Affiliations
Eastern Washington University(Current)
Washington State University
College of Charleston
Vincent J. Pascal is an author at Eastern Washington University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchSocial SciencesEntrepreneurshipInteractive MarketingEmotionPsychologyAdvertising
Publications per year
1999–2019
The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study
Vincent J. Pascal, David E. Sprott, Darrel D. Muehling · Journal of Current Issues & Research in Advertising · 2002 · 223 citations
Exploratory Study, Customer Satisfaction, Behavioral Decision Making +21
Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
Peter S. Whalen, Can Uslay, Vincent J. Pascal et al. · Journal of Strategic Marketing · 2015 · 167 citations
Entrepreneurial Innovation, Management, Business +13
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
Darrel D. Muehling, Vincent J. Pascal · Journal of Advertising · 2011 · 133 citations
Customer Satisfaction, Nostalgic Cues, Behavioral Decision Making +24
An Involvement Explanation for Nostalgia Advertising Effects
Darrel D. Muehling, Vincent J. Pascal · Journal of Promotion Management · 2012 · 79 citations
The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)
David J. Hansen, Jonathan Deacon, Vincent J. Pascal et al. · Journal of Business Research · 2019 · 38 citations
Entrepreneurial Phenomenon, Marketing-entrepreneurship Interface, Management +6
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