Peter S. Whalen is an author at University of Denver specializing in business strategy, management, and business.
Top concepts
BusinessMarketingManagementBusiness StrategyEntrepreneurshipMarketing StrategyStrategic ManagementStrategyMarketing ManagementCorporate Entrepreneurship
Publications per year
2012–2015
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Effectual marketing planning for new ventures
Peter S. Whalen, Samuel Holloway · AMS Review · 2012 · 23 citations
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