Concepedia

Can Uslay

CU

Statistics

Publications

27

Citations

1.4K

H-Index

18

Active since

2002

Affiliations

Rutgers, The State University of New Jersey(Current)

Chapman University

Georgia Institute of Technology

King Fahd University of Petroleum and Minerals

Emory University

Can Uslay is an author at Rutgers, The State University of New Jersey specializing in marketing, business, and marketing management.

Publications per year

2002–2023

27

Publications

27

Implications of the Revised Definition of Marketing: From Exchange to Value Creation

Jagdish N. Sheth, Can Uslay · Journal of Public Policy & Marketing · 2007 · 339 citations

Management, Marketing, Marketing Management +9

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Peter S. Whalen, Can Uslay, Vincent J. Pascal et al. · Journal of Strategic Marketing · 2015 · 171 citations

Business, Entrepreneurship, Marketing +10

Entrepreneurial marketing and firm performance: Synthesis and conceptual development

Nasser Alqahtani, Can Uslay · Journal of Business Research · 2018 · 163 citations

Business, Marketing, Marketing Management +15

The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions

Serdar Yayla, Sengun Yeniyurt, Can Uslay et al. · International Business Review · 2018 · 117 citations

Business, International Business, International Management +17

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg · Journal of Marketing · 2011 · 100 citations

Business, Marketing, Marketing Management +13

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