Ekaterina V. Karniouchina

The no-choice option and dual response choice designs

Jeff D. Brazell, Christopher G. Diener, Ekaterina V. Karniouchina et al. · Marketing Letters · 2006 · 170 citations

Cognitive Science, Choice Model, Behavioral Decision Making +9

Extending the firm vs. industry debate: Does industry life cycle stage matter?

Ekaterina V. Karniouchina, Stephen J. Carson, Jeremy C. Short et al. · Strategic Management Journal · 2013 · 134 citations

Firm Performance, Organizational Economics, Law +22

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg · Journal of Marketing · 2011 · 99 citations

Entertainment Marketing, Digital Marketing, Consumer Research +17

Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research

Ekaterina V. Karniouchina, William L. Moore, Bo van der Rhee et al. · European Journal of Operational Research · 2008 · 81 citations

Total Quality Management, Operational Management, Engineering +12

Exploring the Use of the Abbreviated Technology Readiness Index for Hotel Customer Segmentation

Liana Victorino, Ekaterina V. Karniouchina, Rohit Verma · Cornell Hospitality Quarterly · 2009 · 74 citations

Customer Experience, Customer Satisfaction, Business Intelligence +16