Concepedia

Courtney Boerstler

CB

Statistics

Publications

3

Citations

302

H-Index

3

Active since

2007

Affiliations

High Point University(Current)

Texas Tech University

Colorado State University

Courtney Boerstler is an author at High Point University specializing in marketing communication, management, and marketing.

Top concepts

Publications per year

2007–2012

3

Publications

3

Benefits and challenges of conducting multiple methods research in marketing

Donna F. Davis, Susan L. Golicic, Courtney Boerstler · Journal of the Academy of Marketing Science · 2010 · 225 citations

, , +3

Does marketing research suffer from methods myopia?

Donna F. Davis, Susan L. Golicic, Courtney Boerstler et al. · Journal of Business Research · 2012 · 66 citations

, , +6

Nostalgia Advertisements: a Content Analysis

Courtney Boerstler, Robert Madrigal · ACR North American Advances · 2007 · 11 citations

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