Vishag Badrinarayanan

The influence of brand trust and brand identification on brand evangelism

Enrique Becerra, Vishag Badrinarayanan · Journal of Product & Brand Management · 2013 · 364 citations

Brand Support Behavior, Brand Strategy, Consumer Research +19

INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions

Sreedhar Madhavaram, Vishag Badrinarayanan, Robert E. McDonald · Journal of Advertising · 2005 · 321 citations

Imc Theory Development, Overall Imc Strategy, Brand Equity +15

A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)

Vishag Badrinarayanan, Jeremy J. Sierra, Kinnon M. Martin · Journal of Business Research · 2014 · 126 citations

Role-playing Games, Performance Studies, Online Games +12

Enhancing Customer-Needs–Driven CRM Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence

Dennis B. Arnett, Vishag Badrinarayanan · Journal of Personal Selling and Sales Management · 2005 · 125 citations · Full text

Customer Experience, Customer Satisfaction, Small Business Marketing +18

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

Vishag Badrinarayanan, Enrique Becerra, Chung-Hyun Kim et al. · Journal of the Academy of Marketing Science · 2010 · 124 citations

Customer Satisfaction, Online Customer Behavior, Online Stores +14