Sreedhar Madhavaram

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

Sreedhar Madhavaram, Shelby D. Hunt · Journal of the Academy of Marketing Science · 2007 · 495 citations

Operant Resources, Service Logic, Masterful Operant Resources +8

The explanatory foundations of relationship marketing theory

Shelby D. Hunt, Dennis B. Arnett, Sreedhar Madhavaram · Journal of Business and Industrial Marketing · 2006 · 402 citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions

Sreedhar Madhavaram, Vishag Badrinarayanan, Robert E. McDonald · Journal of Advertising · 2005 · 321 citations

Imc Theory Development, Overall Imc Strategy, Brand Equity +15

Exploring Impulse Purchasing on the Internet

Sreedhar Madhavaram, Debra A. Laverie · ACR North American Advances · 2004 · 188 citations

Online Customer Behavior, Digital Marketing, Consumer Study +7

Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy

Shelby D. Hunt, Sreedhar Madhavaram · Industrial Marketing Management · 2019 · 149 citations

Management, Business, Adaptive Marketing Capabilities +11