Robert E. McDonald

Sustainability of nonprofit organizations: An empirical investigation

Jay Weerawardena, Robert E. McDonald, Gillian Sullivan Mort · Journal of World Business · 2009 · 424 citations

Engineering, Sustainable Development, Business +6

An Investigation of Innovation in Nonprofit Organizations: The Role of Organizational Mission

Robert E. McDonald · Nonprofit and Voluntary Sector Quarterly · 2007 · 343 citations

Innovation Study, Organizational Structure, Organizational Characteristic +15

INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions

Sreedhar Madhavaram, Vishag Badrinarayanan, Robert E. McDonald · Journal of Advertising · 2005 · 321 citations

Imc Theory Development, Overall Imc Strategy, Brand Equity +15

Celebrity endorsement, self-brand connection and consumer-based brand equity

Abhishek Dwivedi, Lester W. Johnson, Robert E. McDonald · Journal of Product & Brand Management · 2015 · 220 citations

Brand Strategy, Consumer Research, Endorsed Brand +17

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Abhishek Dwivedi, Robert E. McDonald · European Journal of Marketing · 2018 · 121 citations

Consumer Research, Brand Strategy, Brand Loyalty +19