Concepedia
Statistics
Publications
33
Citations
4.1K
H-Index
25
Active since
2000
Affiliations
Texas Tech University(Current)
The University of Texas at San Antonio
Cleveland State University
Buskerud University College
Texas State University
Dennis B. Arnett is an author at Texas Tech University specializing in management, marketing, and marketing management.
Publications per year
2000–2023
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
Dennis B. Arnett, Steve D. German, Shelby D. Hunt · Journal of Marketing · 2003 · 784 citations
Business, Marketing, Marketing Management +13
Factors Affecting Fan Attendance: The Influence of Identity Salience and Satisfaction
Debra A. Laverie, Dennis B. Arnett · Journal of Leisure Research · 2000 · 438 citations
Social Sciences, Psychology, Social Psychology +11
The explanatory foundations of relationship marketing theory
Shelby D. Hunt, Dennis B. Arnett, Sreedhar Madhavaram · Journal of Business and Industrial Marketing · 2006 · 403 citations
Business, Marketing, Strategy +5
Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications
Dennis B. Arnett, Debra A. Laverie, Amanda Meiers · Journal of Retailing · 2003 · 273 citations
Social Sciences, Economics, Retail Management +3
Using job satisfaction and pride as internal-marketing tools
Dennis B. Arnett · Cornell Hotel and Restaurant Administration Quarterly · 2002 · 248 citations
Management, Human Resource Management, Organizational Behavior +15
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