Cornell Hotel and Restaurant Administration Quarterly

Why Destination Areas Rise and Fall in Popularity

Stanley C. Plog · 1974 · 1.3K citations

Management, Geography, Tourism Management +12

Dineserv: A Tool for Measuring Service Quality in Restaurants

Pete Stevens, Bonnie J. Knutson, Mark Patton · 1995 · 834 citations

Management, Hospitality Management, Quality Management +17

Marketing Intangible Products and Product Intangibles

Theodore Levitt · 1981 · 687 citations

Management, Marketing, Marketing Management +16

Why we buy: the science of shopping

Paco Underhill · 2001 · 659 citations

Business, Marketing, Retail Management +16

Loyalty: A strategic commitment

John T. Bowen · 2003 · 639 citations

Business, Hospitality Management, Customer Relationship Management +13