Concepedia
Statistics
Publications
1
Citations
659
H-Index
Active since
2001
Paco Underhill is an author specializing in management, consumer culture, and consumer behavior.
Top concepts
BusinessMarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchDigital MarketingBehavioral EconomicsCustomer SatisfactionInteractive Marketing
Publications per year
2001–2001
Why we buy: the science of shopping
Paco Underhill · Cornell Hotel and Restaurant Administration Quarterly · 2001 · 659 citations
Customer Satisfaction, Digital Marketing, Consumer Study +16
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