Debra A. Laverie

Factors Affecting Fan Attendance: The Influence of Identity Salience and Satisfaction

Debra A. Laverie, Dennis B. Arnett · Journal of Leisure Research · 2000 · 438 citations

Social Sciences, Psychology, Social Psychology +11

Differential Effects of Experience, Subjective Knowledge, and Objective Knowledge on Sources of Information used in Consumer Wine Purchasing

Tim H. Dodd, Debra A. Laverie, James F. Wilcox et al. · Journal of Hospitality & Tourism Research · 2005 · 335 citations

Business, Marketing, Marketing Management +16

Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications

Dennis B. Arnett, Debra A. Laverie, Amanda Meiers · Journal of Retailing · 2003 · 273 citations

Social Sciences, Economics, Retail Management +3

Learning by Tweeting

Shannon B. Rinaldo, Suzanne Tapp, Debra A. Laverie · Journal of Marketing Education · 2011 · 257 citations

Education, Educational Technology, Marketing +13

Exploring Impulse Purchasing on the Internet

Sreedhar Madhavaram, Debra A. Laverie · ACR North American Advances · 2004 · 188 citations

Business, Marketing, Marketing Management +9