James F. Wilcox is an author at Texas Tech University specializing in interactive marketing, behavioral decision making, and business.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchConsumer PreferencesCustomer SatisfactionInteractive MarketingBehavioral Decision Making
Publications per year
2005–2005
1
1
Tim H. Dodd, Debra A. Laverie, James F. Wilcox et al. · Journal of Hospitality & Tourism Research · 2005 · 330 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Study +17
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