Concepedia

Ronnie Silverblatt

RS

8

Publications

652

Citations

8

H-Index

1987

Active since

Affiliations

Florida Atlantic University(Current)

Florida International University

College of Business Administration

Ronnie Silverblatt is an author at Florida Atlantic University specializing in management, business, and digital marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchDigital MarketingInteractive MarketingConsumer BehaviorStrategyBusiness StrategyMarketing Insights

Publications per year

1987–2006

8

Publications

8

Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet

Tülay Girard, Pradeep K. Korgaonkar, Ronnie Silverblatt · Journal of Business and Psychology · 2003 · 251 citations

Influence of Product Class on Preference for Shopping on the Internet

Tülay Girard, Ronnie Silverblatt, Pradeep K. Korgaonkar · Journal of Computer-Mediated Communication · 2006 · 136 citations

Customer Satisfaction, Digital Marketing, Consumer Study +17

Online retailing, product classifications, and consumer preferences

Pradeep K. Korgaonkar, Ronnie Silverblatt, Tülay Girard · Internet Research · 2006 · 112 citations

Digital Marketing, E-commerce, Consumer Study +16

Web advertising and Hispanics

Pradeep K. Korgaonkar, Ronnie Silverblatt, Bay O’Leary · Journal of Consumer Marketing · 2001 · 67 citations

Digital Marketing, Targeted Advertising, Consumer Research +22

Hispanics and Patronage Preferences for Shopping From the Internet

Pradeep K. Korgaonkar, Ronnie Silverblatt, Enrique Becerra · Journal of Computer-Mediated Communication · 2006 · 33 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +14

Rows per page

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