Tülay Girard

Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet

Tülay Girard, Pradeep K. Korgaonkar, Ronnie Silverblatt · Journal of Business and Psychology · 2003 · 251 citations

Validating the search, experience, and credence product classification framework

Tülay Girard, Paul Dion · Journal of Business Research · 2009 · 201 citations

Classification Method, Engineering, Information Retrieval +10

Influence of Product Class on Preference for Shopping on the Internet

Tülay Girard, Ronnie Silverblatt, Pradeep K. Korgaonkar · Journal of Computer-Mediated Communication · 2006 · 136 citations

Customer Satisfaction, Digital Marketing, Consumer Study +17

Utilizing the brand ecosystem framework in designing branding strategies for higher education

Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2011 · 128 citations

Branding Strategies, Brand Ecosystem Framework, Digital Marketing +18

University brand equity: an empirical investigation of its dimensions

Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2014 · 123 citations

Brand Equity, University Brand Equity, Brand Positioning +15