Concepedia
Statistics
Publications
21
Citations
1.5K
H-Index
16
Active since
1993
Affiliations
Pennsylvania State University(Current)
UPMC Altoona
Valparaiso University
Florida Atlantic University
Başkent University
Tülay Girard is an author at Pennsylvania State University specializing in marketing, business, and brand management.
Publications per year
1993–2020
Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet
Tülay Girard, Pradeep K. Korgaonkar, Ronnie Silverblatt · Journal of Business and Psychology · 2003 · 251 citations
Business, Marketing, Marketing Management +12
Validating the search, experience, and credence product classification framework
Tülay Girard, Paul Dion · Journal of Business Research · 2009 · 206 citations
Business, Computer Science, Marketing +8
Influence of Product Class on Preference for Shopping on the Internet
Tülay Girard, Ronnie Silverblatt, Pradeep K. Korgaonkar · Journal of Computer-Mediated Communication · 2006 · 137 citations
Business, Marketing, Marketing Management +15
Utilizing the brand ecosystem framework in designing branding strategies for higher education
Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2011 · 129 citations
Business, Higher Education, Marketing +9
University brand equity: an empirical investigation of its dimensions
Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2014 · 125 citations
Business, Educational Measurement, Marketing +7
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