Concepedia

Tülay Girard

TG

21

Publications

1.5K

Citations

16

H-Index

1993

Active since

Affiliations

Pennsylvania State University(Current)

Valparaiso University

Florida Atlantic University

Başkent University

Tülay Girard is an author at Pennsylvania State University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementConsumer ResearchBranding

Publications per year

1993–2020

21

Publications

21

Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet

Tülay Girard, Pradeep K. Korgaonkar, Ronnie Silverblatt · Journal of Business and Psychology · 2003 · 251 citations

Validating the search, experience, and credence product classification framework

Tülay Girard, Paul Dion · Journal of Business Research · 2009 · 201 citations

Classification Method, Engineering, Information Retrieval +10

Influence of Product Class on Preference for Shopping on the Internet

Tülay Girard, Ronnie Silverblatt, Pradeep K. Korgaonkar · Journal of Computer-Mediated Communication · 2006 · 136 citations

Customer Satisfaction, Digital Marketing, Consumer Study +17

Utilizing the brand ecosystem framework in designing branding strategies for higher education

Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2011 · 128 citations

Branding Strategies, Brand Ecosystem Framework, Digital Marketing +18

University brand equity: an empirical investigation of its dimensions

Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2014 · 123 citations

Brand Equity, University Brand Equity, Brand Positioning +15

Rows per page

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