Validating the search, experience, and credence product classification framework

Information and Consumer Behavior

Phillip Nelson · Journal of Political Economy · 1970 · 5.6K citations

Consumer Decision Making, Consumer Uncertainty, Information Behavior +8

Free Competition and the Optimal Amount of Fraud

Michael R. Darby, Edi Karni · The Journal of Law and Economics · 1973 · 3.8K citations

Fraud Detection, Economics, Competition Policy +2

Advertising as Information

Phillip Nelson · Journal of Political Economy · 1974 · 3.5K citations

Marketing, International Advertising, Digital Marketing +9

Consumer Reactions to Electronic Shopping on the World Wide Web

Sirrka L. Jarvenpaa, Peter Todd · International Journal of Electronic Commerce · 1996 · 1.6K citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +19

Consumer Behavior as Risk Taking

Raymond A. Bauer · Medical Entomology and Zoology · 1960 · 1.5K citations

Economics, Consumer Decision Making, Consumer Uncertainty +11