Product Classification

Product Classification is a systematic categorization framework within category management that organizes products into hierarchical, functionally distinct groups based on shared characteristics, usage, or demand patterns to facilitate strategic decision-making at the venue or course level.

441

Publications

25.5K

Citations

1.2K

Authors

530

Institutions

Publications per year

2017–2026

166

Authors

1.2K

  1. PK
    Peter K. Schott

    Yale University, United States

    5 publications · 389 citations

    5

    h-index

  2. JR
    Justin R. Pierce

    Federal Reserve, United States

    5 publications · 389 citations

    5

    h-index

  3. JL
    Joerg Leukel

    University of Hohenheim, Germany

    4 publications · 143 citations

    4

    h-index

  4. JF
    Joseph F. Porac

    University of Illinois Urbana-Champaign, United States

    4 publications · 900 citations

    4

    h-index

  5. JA
    José Antônio Rosa

    University of Wyoming, United States

    4 publications · 900 citations

    4

    h-index

1–5 of 1.2K

Venues

  1. Journal of Marketing

    JM · 15 publications · 2.1K citations

    15

    h-index

  2. Journal of Marketing Research

    11 publications · 1.8K citations

    11

    h-index

  3. Expert Systems with Applications

    11 publications · 655 citations

    11

    h-index

  4. Journal of Sensory Studies

    10 publications · 334 citations

    10

    h-index

  5. Journal of Business Research

    JBR · 8 publications · 496 citations

    8

    h-index

1–5