Category Management

Category management is a strategic retail management methodology that organizes product assortment into discrete groups of functionally related products and manages them as strategic business units through integrated decision-making across procurement, assortment, pricing, promotion, and distribution.

600

Publications

34.1K

Citations

1.2K

Authors

572

Institutions

Publications per year

2017–2026

Parents

Retail Management

Children

Assortment OptimizationAssortment PlanningCategory Performance AnalysisCategory Profitability ManagementCategory Role AssignmentCategory SegmentationCategory StrategyConsumer Demand AnalysisMerchandising StrategyPlanogram Development

Publications

600

RCV1: A New Benchmark Collection for Text Categorization Research

David Lewis, Yiming Yang, Tony Rose et al. · Goldsmiths (University of London) · 2004 · 2.6K citations · Full text

Language Studies, Computer Science, Category Management +15

Sociocognitive Dynamics in a Product Market

José Antônio Rosa, Joseph F. Porac, Jelena Runser-Spanjol et al. · Journal of Marketing · 1999 · 591 citations

Business, Marketing, Sociology +16

Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests

Greta Hsu, Michael T. Hannan, Özgecan Koçak · American Sociological Review · 2009 · 529 citations · Full text

Business, Economics, Marketing +7

Food for Thought: Cross-Classification and Category Organization in a Complex Real-World Domain

Brian H. Ross, Gregory L. Murphy · Cognitive Psychology · 1999 · 448 citations

Social Sciences, Psychology, Category Management +13

“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

C. Moreau, Arthur B. Markman, Donald R. Lehmann · Journal of Consumer Research · 2001 · 419 citations

Business, Marketing, Psychology +13

1–5 of 600

Authors

1.2K

MK
Mümin Kurtuluş
Vanderbilt University, United States
7 publications · 262 citations
7
h-index
MH
Martin Hepp
Université Libre de Bruxelles, Belgium
5 publications · 255 citations
5
h-index
MT
Michael T. Hannan
Stanford University, United States
5 publications · 907 citations
5
h-index
VS
Vairavan Subramanian
Arizona State University, United States
3 publications · 121 citations
4
h-index
AB
Arthur B. Markman
The University of Texas at Austin, United States
4 publications · 817 citations
4
h-index

1–5 of 1.2K

Institutions

572

1–8 of 572

Venues

Journal of Retailing
14 publications · 1.1K citations
14
h-index
Journal of Pure and Applied Algebra
21 publications · 547 citations
14
h-index
Journal of Marketing Research
11 publications · 1.4K citations
11
h-index
Journal of Algebra
11 publications · 378 citations
11
h-index
Journal of Marketing
JM · 10 publications · 1.7K citations
10
h-index

1–5

See also Category Management
Core Processes	Inventory Management Assortment Planning Assortment Optimization Sku Rationalization Promotion Management Space Management Merchandising Strategy Supplier Collaboration
Performance Metrics	Time Series Forecast Error Sales Growth
Data Analytics	Data Mining Demand Forecasting Data Warehousing Assortment Planning Decision Support Systems Collaborative Filtering Point Of Sale Systems Loyalty Program Service Customer Behavior Analytics
Shopper Insights	Basket Analysis Assortment Optimization Consumer Segmentation
Supplier Collaboration	Vendor-managed Inventory Collaborative Replenishment Joint Inventory Planning Supplier Relationship Management Data Governance