Category Role Assignment is a strategic retail management decision process that classifies product categories based on their primary function or contribution to the retailer’s overall objectives, distinguishing it from other category management activities by focusing on the strategic positioning and expected performance of categories within the merchandise hierarchy.
51
Publications
3.7K
Citations
109
Authors
71
Institutions
Publications per year
2017–2026
5
Variants
Category Role Definition
Parents
Publications
51
Partiality of Memberships in Categories and Audiences
Michael T. Hannan · Annual Review of Sociology · 2010 · 252 citations · Full text
1–5 of 51
Authors
109
- SR
3
h-index
- AD
3
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- JM
2
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- EF
2
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- SJ
2
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1–5 of 109
Institutions
71
Southern Methodist University
Dallas, United States
3 h-index
4 publications
184 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
64 citations
University of Northern Colorado
Greeley, United States
2 h-index
2 publications
178 citations
The University of Texas at Dallas
Richardson, United States
2 h-index
2 publications
371 citations
Pacific Lutheran University
Tacoma, United States
2 h-index
2 publications
178 citations
University of Pennsylvania
Philadelphia, United States
2 h-index
3 publications
402 citations
University of Florida
Gainesville, United States
2 h-index
4 publications
594 citations
Dartmouth College
Hanover, United States
2 h-index
3 publications
117 citations
1–8 of 71
Venues
- Journal of Marketing Research
5 publications · 877 citations
5
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- Journal of Consumer Research
JCR · 3 publications · 373 citations
3
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- Journal of Interactive Marketing
JIM · 2 publications · 190 citations
2
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- Journal of Marketing
JM · 2 publications · 178 citations
2
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- Child Development
2 publications · 84 citations
2
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1–5