Goal-Derived Categories and the Antecedents of Across-Category Consideration

Abstract

Journal Article Goal-Derived Categories and the Antecedents of Across-Category Consideration Get access S. Ratneshwar, S. Ratneshwar Search for other works by this author on: Oxford Academic PubMed Google Scholar Cornelia Pechmann, Cornelia Pechmann Search for other works by this author on: Oxford Academic PubMed Google Scholar Allan D. Shocker Allan D. Shocker Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 23, Issue 3, December 1996, Pages 240–250, https://doi.org/10.1086/209480 Published: 01 December 1996 Article history Received: 01 September 1994 Revision received: 01 May 1996 Published: 01 December 1996