Basket Analysis

Basket Analysis is a transactional data mining technique that identifies associations among products purchased together within a single customer transaction by analyzing co-occurrence patterns to reveal complementary, substitutive, or contingent purchase behaviors.

414

Publications

26K

Citations

Authors

487

Institutions

Publications per year

2017–2026

157

Variants

Market Basket Analysis

Parents

Customer AnalyticsMarketing AnalyticsRetail Analytics

Children

Association Rule InterestingnessBasket RecommendationItem Co-occurrence AnalysisPromotional Bundle AnalysisPurchase Pattern MiningRetail Cross-promotion AnalysisRetail Market SegmentationRule-based RecommendationShopping Cart Analysis

Publications

414

Dynamic itemset counting and implication rules for market basket data

Sergey Brin, Rajeev Motwani, Jeffrey D. Ullman et al. · 1997 · 2K citations

Computing, Computer Science, Data Science +8

Beyond market baskets

Sergey Brin, Rajeev Motwani, Craig Silverstein · 1997 · 1.3K citations

Computing, Computer Science, Data Mining +12

Dynamic itemset counting and implication rules for market basket data

Sergey Brin, Rajeev Motwani, Jeffrey D. Ullman et al. · ACM SIGMOD Record · 1997 · 611 citations · Full text

Computing, Computer Science, Data Science +8

Market basket survey for some heavy metals in Egyptian fruits and vegetables

Mohamed A. Radwan, Ahmed K. Salama · Food and Chemical Toxicology · 2006 · 560 citations

Pharmacy, Food Science, Toxicology +12

The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions

Puneet Manchanda, Asim Ansari · Marketing Science · 1999 · 502 citations

Social Sciences, Economics, Marketing +16

1–5 of 414

Authors

PF
Philippe Fournier‐Viger
Harbin Institute of Technology, China
17 publications · 1.3K citations
16
h-index
JC
Jerry Chun‐Wei Lin
Western Norway University of Applied Sciences, Norway
13 publications · 985 citations
13
h-index
TH
Tzung‐Pei Hong
National University of Kaohsiung, Taiwan
9 publications · 629 citations
9
h-index
PS
Philip S. Yu
University of Illinois Chicago, United States
6 publications · 501 citations
6
h-index
BV
Bay Vo
Ho Chi Minh City University of Technology, Vietnam
6 publications · 493 citations
6
h-index

1–5 of 1K

Institutions

487

1–8 of 487

Venues

Expert Systems with Applications
20 publications · 1.2K citations
19
h-index
Applied Intelligence
10 publications · 426 citations
10
h-index
Procedia Computer Science
7 publications · 444 citations
7
h-index
Knowledge-Based Systems
7 publications · 370 citations
7
h-index
Knowledge and Information Systems
7 publications · 383 citations
7
h-index

1–5