Concepedia

Promotional Bundle Analysis

Promotional Bundle Analysis is a data-driven analytical framework within market basket analysis that identifies and evaluates the effectiveness of strategically bundled product promotions by examining co-purchase patterns and consumer response to combined offers.

4

Publications

114

Citations

8

Authors

3

Institutions

Publications per year

2017–2026

0

Parents

Publications

4

Effect of product category on promotional choice: comparative study of discounts and freebies

Subhojit Banerjee · Management Research News · 2009 · 46 citations

, , +17

The impact of store flyers on store performance: a format and customer related approach

Beatrice Luceri, Sabrina Latusi, Donata Tania Vergura et al. · International Journal of Retail & Distribution Management · 2014 · 24 citations

, , +17

Consumers’ inference-dynamics about healthy menu promotions in a bundle context

JungYun Hur, SooCheong Jang · International Journal of Hospitality Management · 2014 · 23 citations

, , +14

The Effects of Promotional Bundling on Consumers Evaluations of Product Quality and Risk of Purchase

Judy Harris · ACR North American Advances · 1997 · 21 citations

, , +16

Applications of multivariate methods in strategic approaches to product marketing and promotion

Gary M. Mullet · Food technology (USA) · 1988 · 11 citations

, , +16

1–5 of 4

Authors

8

  1. JH
    JungYun Hur

    California State University, Sacramento, United States

    1 publications · 23 citations

    1

    h-index

  2. SB
    Subhojit Banerjee

    Gautam Buddha University, India

    1 publications · 46 citations

    1

    h-index

  3. SL
    Sabrina Latusi

    University of Parma, Italy

    1 publications · 24 citations

    1

    h-index

  4. GL
    Gianpiero Lugli

    University of Parma, Italy

    1 publications · 24 citations

    1

    h-index

  5. DT
    Donata Tania Vergura

    University of Parma, Italy

    1 publications · 24 citations

    1

    h-index

1–5 of 8

Institutions

3

  1. University of Parma

    Parma, Italy

    1 h-index

    4 publications

    96 citations

  2. Veer Bahadur Singh Purvanchal University

    Jaunpur, India

    1 h-index

    1 publications

    46 citations

  3. State Street (United States)

    Boston, United States

    1 h-index

    2 publications

    46 citations

1–3 of 3

Venues

  1. 1

    h-index

  2. 1

    h-index

  3. ACR North American Advances

    1 publications · 21 citations

    1

    h-index

  4. Management Research News

    MRN · 1 publications · 46 citations

    1

    h-index

  5. Food technology (USA)

    1 publications · 11 citations

1–5