Concepedia

Gary M. Mullet

GM

Statistics

Publications

9

Citations

292

H-Index

9

Active since

1971

Affiliations

Georgia Institute of Technology(Current)

University of New Hampshire

Gary M. Mullet is an author at Georgia Institute of Technology specializing in social sciences, psychology, and psychometrics.

Publications per year

1971–1988

9

Publications

9

Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase

Gary M. Mullet, Marvin J. Karson · Journal of Marketing Research · 1985 · 73 citations

Social Sciences, Marketing, Psychology +13

Sex-typed Product Images: the Effects of Sex, Sex Role Self-Concept and Measurement Implications

Nell K. Allison, Linda L. Golden, Gary M. Mullet et al. · ACR North American Advances · 1980 · 68 citations

Social Sciences, Psychology, Social Psychology +15

Why Regression Coefficients Have the Wrong Sign

Gary M. Mullet · Journal of Quality Technology · 1976 · 45 citations

Natural Sciences, Business Economics, Causal Inference +8

Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase

Gary M. Mullet, Marvin J. Karson · Journal of Marketing Research · 1985 · 29 citations

Social Sciences, Marketing, Psychology +13

A New Method for Examining Rounding Error in Least-Squares Regression Computer Programs

Gary M. Mullet, Tracy W. Murray · Journal of the American Statistical Association · 1971 · 23 citations

Computing, Computer Science, Method Validation +9

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