Concepedia

Linda L. Golden

LL

Statistics

Publications

54

Citations

3.3K

H-Index

27

Active since

1974

Affiliations

The University of Texas at Austin(Current)

University of Hawaiʻi at Mānoa

Florida Atlantic University

American Airlines (United States)

Linda L. Golden is an author at The University of Texas at Austin specializing in business, marketing, and insurance.

Publications per year

1974–2022

54

Publications

54

A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples

Scott M. Smith, Catherine A. Roster, Linda L. Golden et al. · Journal of Business Research · 2016 · 410 citations

Natural Sciences, Marketing, Psychometrics +14

Location Strategies for Retail and Service Firms

Linda L. Golden, Avijit Ghosh, Sara McLafferty · Journal of Marketing Research · 1988 · 288 citations

Social Sciences, Business Economics, Geography +13

A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice

Patrick L. Brockett, Linda L. Golden · Marketing Science · 1997 · 228 citations

Computing, Behavioral Sciences, Computer Science +13

The Attribution Process in Consumer Decision Making

Richard W. Mizerski, Linda L. Golden, Jerome B. Kernan · Journal of Consumer Research · 1979 · 217 citations

Business, Behavioral Sciences, Psychology +13

Attribution Theory and Advertiser Credibility

Robert B. Settle, Linda L. Golden · Journal of Marketing Research · 1974 · 184 citations

Business, Marketing, Marketing Management +14

1–5 of 54