Concepedia
Statistics
Publications
53
Citations
3.3K
H-Index
27
Active since
1974
Affiliations
The University of Texas at Austin(Current)
University of Hawaiʻi at Mānoa
Florida Atlantic University
American Airlines (United States)
Linda L. Golden is an author at The University of Texas at Austin specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchStatisticsConsumer BehaviorAdvertisingInsuranceEngineeringRisk Management
Publications per year
1974–2022
A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples
Scott M. Smith, Catherine A. Roster, Linda L. Golden et al. · Journal of Business Research · 2016 · 404 citations
Reliability, Customer Satisfaction, Survey (Human Research) +14
Location Strategies for Retail and Service Firms
Linda L. Golden, Avijit Ghosh, Sara McLafferty · Journal of Marketing Research · 1988 · 288 citations
Location Strategies, Positioning (Marketing), Business +5
A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice
Patrick L. Brockett, Linda L. Golden · Marketing Science · 1997 · 227 citations
Noncompensatory Decision Rules, Machine Learning, Ai Foundation +27
The Attribution Process in Consumer Decision Making
Richard W. Mizerski, Linda L. Golden, Jerome B. Kernan · Journal of Consumer Research · 1979 · 214 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18
Attribution Theory and Advertiser Credibility
Robert B. Settle, Linda L. Golden · Journal of Marketing Research · 1974 · 184 citations
Customer Satisfaction, Product Ads, Behavioral Decision Making +17
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