Concepedia

Richard W. Mizerski

RW

12

Publications

983

Citations

11

H-Index

1975

Active since

Affiliations

Florida State University(Current)

University of Cincinnati

Richard W. Mizerski is an author at Florida State University specializing in management, marketing, and behavioral decision making.

Top concepts

ManagementMarketingConsumer ResearchBehavioral Decision MakingConsumer BehaviorBehavioral ScienceAdvertisingCommunicationSocial SciencesBias

Publications per year

1975–1987

12

Publications

12

An Attribution Explanation of the Disproportionate Influence of Unfavorable Information

Richard W. Mizerski · Journal of Consumer Research · 1982 · 545 citations

Consumer Uncertainty, Behavioral Decision Making, Attribution Explanation +29

The Attribution Process in Consumer Decision Making

Richard W. Mizerski, Linda L. Golden, Jerome B. Kernan · Journal of Consumer Research · 1979 · 214 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18

UNDERSTANDING AND USING EMOTIONS IN ADVERTISING

Richard W. Mizerski, Jason D. White · Journal of Consumer Marketing · 1986 · 75 citations

Consumer Motivation, Consumer Study, Targeted Advertising +25

A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium

Richard W. Mizerski, Neil K. Allison, Stephen Calvert · Journal of Marketing Research · 1980 · 36 citations

Behavioral Sciences, Advertising, Behavioral Decision Making +15

Viewer Miscomprehension Findings are Measurement Bound

Richard W. Mizerski · Journal of Marketing · 1982 · 22 citations

Measurement Bound, Measurement, Media Standards +18

Rows per page

1–5 of 12