Concepedia
Statistics
Publications
50
Citations
3.5K
H-Index
27
Active since
1966
Affiliations
George Mason University(Current)
Temple University
University of Cincinnati
School of Business and Management
Arizona State University
Jerome B. Kernan is an author at George Mason University specializing in psychology, social sciences, and social psychology.
Publications per year
1966–2000
Mundane Consumption and the Self: A Social‐Identity Perspective
Robert E. Kleine, Susan Schultz Kleine, Jerome B. Kernan · Journal of Consumer Psychology · 1993 · 715 citations
Social Sciences, Social Psychology, Consumption Studies +11
On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience
Lynette S. Unger, Jerome B. Kernan · Journal of Consumer Research · 1983 · 349 citations
Social Sciences, Psychology, Social Psychology +17
Analysis of Referral Networks in Marketing: Methods and Illustration
Peter H. Reingen, Jerome B. Kernan · Journal of Marketing Research · 1986 · 323 citations
Business, Marketing, Marketing Management +14
The Attribution Process in Consumer Decision Making
Richard W. Mizerski, Linda L. Golden, Jerome B. Kernan · Journal of Consumer Research · 1979 · 217 citations
Business, Behavioral Sciences, Psychology +13
QThese Are a Few of My Favorite ThingsQ Toward an Explication of Attachment As a Consumer Behavior Construct
Susan Schultz, Robert E. Kleine, Jerome B. Kernan · ACR North American Advances · 1989 · 164 citations
Business, Marketing, Psychology +10
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