Concepedia
Statistics
Publications
20
Citations
1.9K
H-Index
16
Active since
1972
Affiliations
Salisbury University(Current)
San Diego State University
University of Florida
Robert B. Settle is an author at Salisbury University specializing in consumer research, management, and marketing.
Top concepts
ManagementConsumer ResearchMarketingConsumer BehaviorInteractive MarketingCustomer SatisfactionBusinessAdvertisingBehavioral Decision MakingPersuasion
Publications per year
1972–2013
The Survey Research Handbook.
S. A. Stephens, Pamela L. Alreck, Robert B. Settle · Contemporary Sociology A Journal of Reviews · 1986 · 474 citations
Survey (Human Research), Engineering, Web Survey Method +4
The Survey Research Handbook
Gerald Albaum, Pamela L. Alreck, Robert B. Settle · Journal of Marketing Research · 1985 · 393 citations
Survey (Human Research), Engineering, Web Survey Method +3
Gender effects on Internet, catalogue and store shopping
Pamela L. Alreck, Robert B. Settle · Journal of Database Marketing & Customer Strategy Management · 2002 · 209 citations · Full text
Gender Effects, Online Customer Behavior, Advertising +7
Attribution Theory and Advertiser Credibility
Robert B. Settle, Linda L. Golden · Journal of Marketing Research · 1974 · 184 citations
Customer Satisfaction, Product Ads, Behavioral Decision Making +17
Strategies for building consumer brand preference
Pamela L. Alreck, Robert B. Settle · Journal of Product & Brand Management · 1999 · 120 citations
Marketing, Customer Satisfaction, Consumer Brand Preference +15
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