Concepedia
Statistics
Publications
13
Citations
1.5K
H-Index
Active since
1978
Affiliations
Salisbury University(Current)
San Diego State University
Pamela L. Alreck is an author at Salisbury University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessEngineeringCustomer SatisfactionInteractive MarketingStatisticsAdvertising
Publications per year
1978–2011
The Survey Research Handbook.
S. A. Stephens, Pamela L. Alreck, Robert B. Settle · Contemporary Sociology A Journal of Reviews · 1986 · 474 citations
Survey (Human Research), Engineering, Web Survey Method +4
The Survey Research Handbook
Gerald Albaum, Pamela L. Alreck, Robert B. Settle · Journal of Marketing Research · 1985 · 393 citations
Survey (Human Research), Engineering, Web Survey Method +3
Gender effects on Internet, catalogue and store shopping
Pamela L. Alreck, Robert B. Settle · Journal of Database Marketing & Customer Strategy Management · 2002 · 209 citations · Full text
Gender Effects, Online Customer Behavior, Advertising +7
Strategies for building consumer brand preference
Pamela L. Alreck, Robert B. Settle · Journal of Product & Brand Management · 1999 · 120 citations
Marketing, Customer Satisfaction, Consumer Brand Preference +15
Commentary: A New Formula for Gendering Products and Brands
Pamela L. Alreck · Journal of Product & Brand Management · 1994 · 51 citations
Gendered Perception, Brand Strategy, Consumer Research +20
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