Concepedia

Gerald Albaum

GA

Statistics

Publications

88

Citations

5.9K

H-Index

37

Active since

1962

Affiliations

University of New Mexico(Current)

The University of Texas at Austin

University of Oregon

Western Sydney University

Brigham Young University

Gerald Albaum is an author at University of New Mexico specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchSurvey MethodologyInteractive MarketingCustomer SatisfactionEngineeringConsumer BehaviorCommunication

Publications per year

1962–2019

88

Publications

88

Questions and Answers in Attitude Surveys

Gerald Albaum, Howard Schuman, Stanley Presser · Journal of Marketing Research · 1982 · 512 citations

Survey (Human Research), Behavioral Decision Making, Interactive Marketing +6

A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples

Scott M. Smith, Catherine A. Roster, Linda L. Golden et al. · Journal of Business Research · 2016 · 404 citations

Reliability, Customer Satisfaction, Survey (Human Research) +14

The Survey Research Handbook

Gerald Albaum, Pamela L. Alreck, Robert B. Settle · Journal of Marketing Research · 1985 · 393 citations

Survey (Human Research), Engineering, Web Survey Method +3

The Likert Scale Revisited

Gerald Albaum · Market Research Society Journal · 1997 · 368 citations

Quality Of Life, Customer Satisfaction, Engineering +18

Research for Marketing Decisions

Bruce L. Stern, Paul E. Green, Donald S. Tull et al. · Journal of Marketing Research · 1989 · 309 citations

Marketing Analytics, Consumer Decision Making, Management +7

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