Concepedia

Gerald Albaum

GA

Statistics

Publications

88

Citations

6K

H-Index

37

Active since

1962

Affiliations

University of New Mexico(Current)

The University of Texas at Austin

University of Oregon

Western Sydney University

Chinese University of Hong Kong

Gerald Albaum is an author at University of New Mexico specializing in marketing, business, and marketing management.

Publications per year

1962–2019

88

Publications

88

Questions and Answers in Attitude Surveys

Gerald Albaum, Howard Schuman, Stanley Presser · Journal of Marketing Research · 1982 · 512 citations

Social Sciences, Behavioral Sciences, Social Psychology +11

A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples

Scott M. Smith, Catherine A. Roster, Linda L. Golden et al. · Journal of Business Research · 2016 · 410 citations

Natural Sciences, Marketing, Psychometrics +14

The Survey Research Handbook

Gerald Albaum, Pamela L. Alreck, Robert B. Settle · Journal of Marketing Research · 1985 · 393 citations

Social Sciences, Information Systems, Item Response Theory +11

The Likert Scale Revisited

Gerald Albaum · Market Research Society Journal · 1997 · 375 citations

Education, Educational Assessment, Psychology +16

Research for Marketing Decisions

Bruce L. Stern, Paul E. Green, Donald S. Tull et al. · Journal of Marketing Research · 1989 · 309 citations

Business, Marketing Management, Consumer Behavior +1

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