Statistics
Publications
14
Citations
1.8K
H-Index
12
Active since
1964
Affiliations
University of Oregon(Current)
Donald S. Tull is an author at University of Oregon specializing in marketing, consumer research, and management.
Publications per year
1964–1994
14
14
Research for Marketing Decisions
Bruce L. Stern, Paul E. Green, Donald S. Tull et al. · Journal of Marketing Research · 1989 · 309 citations
Marketing Analytics, Consumer Decision Making, Management +7
Research for Marketing Decisions
Seymour Banks, Paul E. Green, Donald S. Tull · Journal of Marketing · 1975 · 223 citations
Marketing Analytics, Consumer Decision Making, Management +7
Marketing Research: Meaning, Measurement and Method
Donald E. Stem, R. A. Dunn, Donald S. Tull et al. · Journal of Marketing Research · 1977 · 154 citations
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