Concepedia

Seymour Banks

SB

Statistics

Publications

8

Citations

432

H-Index

8

Active since

1950

Affiliations

Paul University Awka(Current)

DePaul University

Seymour Banks is an author at Paul University Awka specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingMarketing ManagementEconomicsBrand EquityBrand Strategy

Publications per year

1950–1980

8

Publications

8

Research for Marketing Decisions

Seymour Banks, Paul E. Green, Donald S. Tull · Journal of Marketing · 1975 · 223 citations

Marketing Analytics, Consumer Decision Making, Management +7

Experimentation in Marketing

Ronald Gatty, Seymour Banks · Journal of Marketing Research · 1966 · 92 citations

Marketing Analytics, Interactive Marketing, Management +4

The Relationships between Preference and Purchase of Brands

Seymour Banks · Journal of Marketing · 1950 · 39 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

The Measurement of the Effect of a New Packaging Material Upon Preference and Sales

Seymour Banks · Journal of Business of the University of Chicago · 1950 · 20 citations

Customer Satisfaction, Design, Management +7

The Relationships between Preference and Purchase of Brands

Seymour Banks · Journal of Marketing · 1950 · 20 citations

Marketing, Management, Brand Strategy +8

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