Concepedia

Ronald Gatty

RG

Statistics

Publications

7

Citations

290

H-Index

7

Active since

1956

Affiliations

Baruch College(Current)

Cornell University

Alfred University

Ronald Gatty is an author at Baruch College specializing in marketing, interactive marketing, and management.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingDesignHealthBrandingBusinessAdvertisingBrand Equity

Publications per year

1956–1979

7

Publications

7

Experimentation in Marketing

Ronald Gatty, Seymour Banks · Journal of Marketing Research · 1966 · 92 citations

Marketing Analytics, Interactive Marketing, Management +4

Effects of a high fiber bread diet on weight loss in college-age males

Olaf Mickelsen, D.D. Makdani, RH Cotton et al. · American Journal of Clinical Nutrition · 1979 · 75 citations

Obesity, Nutrition, Weight Loss +8

Product Positioning by Behavioral Life-styles

Lewis Alpert, Ronald Gatty · Journal of Marketing · 1969 · 50 citations

Consumer Study, Consumer Research, Brand Strategy +22

Product Positioning by Behavioral Life-Styles

Lewis Alpert, Ronald Gatty · Journal of Marketing · 1969 · 34 citations

Consumer Study, Consumer Research, Brand Strategy +22

Multivariate Analysis for Marketing Research: An Evaluation

Ronald Gatty · Journal of the Royal Statistical Society Series C (Applied Statistics) · 1966 · 18 citations

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