Concepedia

Lewis Alpert

LA

Statistics

Publications

2

Citations

84

H-Index

2

Active since

1969

Affiliations

Alfred University(Current)

Baruch College

Cornell University

Lewis Alpert is an author at Alfred University specializing in marketing, brand development, and brand equity.

Top concepts

Publications per year

1969–1969

2

Publications

2

Product Positioning by Behavioral Life-styles

Lewis Alpert, Ronald Gatty · Journal of Marketing · 1969 · 50 citations

, , +22

Product Positioning by Behavioral Life-Styles

Lewis Alpert, Ronald Gatty · Journal of Marketing · 1969 · 34 citations

, , +22

1–2 of 2