19
Publications
1.9K
Citations
16
H-Index
1977
Active since
Affiliations
Donald E. Stem is an author at Washington State University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionBusinessHealthNutritionStatisticsAdvertising
Publications per year
1977–2004
19
19
Consumer need for tactile input
Alka Varma Citrin, Donald E. Stem, Eric R. Spangenberg et al. · Journal of Business Research · 2003 · 383 citations
Marketing Research: Meaning, Measurement and Method
Donald E. Stem, R. A. Dunn, Donald S. Tull et al. · Journal of Marketing Research · 1977 · 154 citations
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